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Home arrow Analysis arrow 08.05.09. Brief review of the russian jewellery market
08.05.09. Brief review of the russian jewellery market

 

BRIEF REVIEW OF THE RUSSIAN JEWELLERY MARKET
And Development Forecast For The Crisis-Affected Year 2009


1.    Introduction.

The developing jewellery market of Russia backed by rich raw material resources is now one of the few free world areas for successful development of the jewellery business. Russia holds the world first place in resources of palladium and platinum metals, and is one of the leaders in gold and silver resources (70% of platinum and 15% of the world gold resources). In 2007 Russia reached the first position in the world in total weight of diamonds produced (38.2 million carat) and the second place in cost of the produced raw diamonds ($2.63 billion).


1.1    General assessment of the Russian jewellery market and its development prospects.
1.2    Buyer groups.
1.3    Information and marketing support infrastructure of the market and jewellery  supply:
1.3.1.    Trade press (B2B type).
1.3.2.    Trade press (B2C type).
1.3.3.    Electronic mass media.

1.3.4.    Russian industry jewellery exhibitions (it was exhibitions that became the instrument for positioning of trade marks in the Russian market and effective introduction of new marketing mechanisms stimulating sustainable purchase demand).


2.    Current state of market and market stability amidst the crisis.

Since 2000, the annual growth of jewellery production has made 20-30%. Nevertheless, up to 40% of jewellery have been imported by the Russian enterprises after various patterns from abroad and certified as proprietary product. According to official returns, the volume of the Russian jewellery market in 2006 has exceeded the indexes of the aggregate jewellery production in the former USSR. The diamond jewellery takes the main share in the jewellery volume, which makes it about 50% in the volume of market sales volume.


2.1 Pre-crisis economic figurers.
2.2 Comparative figurers of jewellery  produced for the last three years.
2.3 Development forecast for 2009.
2.4 Particularities of Russian jewellery market during the global financial crisis.
2.5 Urgent anti-crisis measurements necessary to keep and develop the industrial and technological potential of the Russian jewellery  industry.

 

Progress forecast for 2009 is problematic and has specific features under crisis circumstances.  Current assesment of jewellery sales in early 2009 was made by RusJewellerExpert RIA in cooperation with the Secretary of The Russian Jewellery Trade Club through regional express-monitoring.


3.    Description of jewellery  trading networks

Four large jewellery retail networks are working in Russia today. Each of them includes over 100 shops. During recent years we can see development of trade systems in Siberia, Southern Federal District, in the Russia midland, in the Far East (the domestic companies, pretending to participate in the exclusive sector).  The process of building the golden super-centers offering the full range of jewellery has started. Sharp competition provoked business integration of over 5,000 shops in 492 cities of the Russian Federation under single brand of The Russian Jewellery Trade Club. Now they compete with the big networks through common advertising and promotion to attract the buyer.


3.1 General description of jewellery retail.
3.2 Large jewellery networks.
3.3 Medium and regional networks.
3.4 Sales volume of the largest plants having their trade networks.
3.5 Corporate networks of  the Russian Jewellery Trade Club.
3.6 Luxury jewellery trading companies .
3.7 Attachment:

1. Address base of the RF leading trading organizations.
2. Statistics of the regional jewellery sales (by Rosstat).

4.    Analysis of production range growth:
4.1 Gold jewellery.
4.2 Silver jewellery .
4.3 Platinum jewellery.
4.4 Jewellery imports by the Russian Assay Office.

5.    Jewellery sales description.
5.1 The most demanded goods.
5.2 Motivation and frequency of jewellery purchase.
5.3 Reasons to buy.
5.4 Demographic characteristics of the buyers.
5.5 Trust to the domestic/foreign manufacturers.

6.  Price characteristics, average cost of a purchase.
Attachment. Statistics of jewellery sales for 2008.

7.    Jewellery manufacturers.
7.1 Large Russian manufacturers.
7.2 Classification of jewellery manufacturers.
7.3 Percentage breakdown of Russian jewellery manufacturers depending on weight of manufactured products per year.
Attachment: Address base of jewellery manufacturers

If you would like to purchase the full version please contact RusJewellerExpert : secur@restec.ru

 
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