06.05.10.

The Jovella Jewelry Exhibition, the international jewelry trade exhibition held annually in Tel Aviv, is expected this year to attract hundreds of buyers from abroad. The exhibition which is being sponsored by the Israel Diamond Institute Group of Companies (IDI), the Israel Ministry of Industry, Trade and Labor, the Israel Export and International Cooperation Institute and the Israel Jewelry Manufacturers’ Association, will be held from July 6 – 7, 2010 at the Tel Aviv Fairgrounds. This is the seventh time that the exhibition is being held.

Jovella will feature about 150 exhibitors from Israel and abroad and will feature gold jewelry, gold jewelry set with diamonds or precious stones, silver jewelry, fashion jewelry, Kabbalah jewelry, Judaica and watches. In addition, there will be a section devoted to services and technologies for the jewelry industry.

This year there will be a special section featuring young Israeli jewelry designers who will be showing gold, silver and diamond jewelry. These designers will be chosen carefully according to the originality and quality of their designs.
Israel’s jewelry is renowned for its creative designs, up-to-date fashions and excellent quality. Part of its appeal is due to Israel’s great fusion of cultures and traditions, combining exotic with state-of-the-art, and ethnic with cosmopolitan.
About 11,000 jewelry professionals and buyers visited Jovella 2009 and met representatives of the leading companies in the field. Close to 150 companies participated in the last exhibition and over 200 buyers and visitors from abroad visited the trade fair.

In 2009 Israel exported $300 million in jewelry, with most of this being sold to the United States. In addition, Israel’s jewelry is exported to Russia, the UK, Hong Kong, Canada, Belgium, Italy, Spain, France, Japan and other locations.
To register for Jovella, please go to: www.jovella.co.il

// Sharon Gefen Marketing & Communications Ltd.