21.12.2010
Series of exhibitions held in Yekaterinburg, St. Petersburg and Moscow, organized by RESTEC JUNWEX Media-holding with the support of the “Russian Jewellery Trade” Club confirmed the most extreme fears of the experts. The demand for jewellery among buyers in crisis has fallen to a critical point, and the contention for the remaining customers intensifies.

The basis of retail sales, in the past exhibitions of "Best Adornments of Russia" format, consisted of silver jewellery. The share of gold jewelry sales has decreased significantly. Sales fell to 60%. However, this data is on weight and quantity; on money - a few less. The reason for this sharp rise in gold prices, resulting in the price rise for gold jewellery in recent months by an average of 20%.

Special demand was expressed for the collections with "democratic" prices. Not trusting certain analysts' forecasts on economic recovery, “Jewellery Russia” Exhibition Program participants in early 2010 started to release the golden lightweight. This has largely been become responsible for almost 21% of gold output increase in a range of units (26.20 million units only for January-October, 2010 and 27.93 million units - in 2009).

1052 trade specialists of 526 companies, including from three distant regions, were accredited in total at a Moscow exhibition of the Club Secretariat. This appeared to be a quarter more than expected, according to the pre-accreditation by the Club Secretariat on the exhibition eve.

 On the contrary, in Saint-Petersburg these expectations were not justified by half. One-third less of wholesalers than expected, according to the forecast, visited Ekaterinburg.

All these are the indicators of the regional population's paying capacity. Jewellery store directors are excusing: "We planned to come, booked tickets in advance, but the buyer did not come into the store, shelves are full, no money available." Our observations are confirmed by almost all the shows diversity held on the eve of the New Year throughout the country.